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March 23, 2015
Hitachi Kokusai Electric Inc.
Further expansion of broadcast and video equipment business to the global market
Hitachi Kokusai Electric Inc. (hereinafter, "our company"; head office: Chiyoda-ku, Tokyo, Japan; President and Chief Executive Officer: Manabu Shinomoto) today announced that it has decided to establish Hitachi Kokusai Electric Asia (Singapore) Pte. Ltd. (tentative, hereafter Hitachi Kokusai Asia) in Singapore, to accelerate the global deployment of video and wireless network systems to achieve the goals of the medium-term management plan "HK-AV10". Our company will now move forward with the procedures to establish Hitachi Kokusai Asia, and plan to start business by around July 2015.
In the mature domestic market, to achieve the objectives of "HK-AV10" for our company and to expand our business, global deployment is the top priority. Our company has made efforts to change from an export-driven business system to a global-network-driven business system, in which manufacturing is performed at appropriate locations globally and sales are promoted in cooperation with each region, and to establish the domestic organizational system required to drive such a business system.
We will establish Hitachi Kokusai Asia to create more business opportunities for our video and wireless network systems in ASEAN countries, South Asia such as India, and Oceania, where significant market growth is expected.
Hitachi Kokusai Asia will supervise the business locations in Korea and China as well as the regions stated above, and promote the sales of global network products and solutions including broadcasting and video equipment, for which demand will increase.
|Trade name||Hitachi Kokusai Electric Asia (Singapore) Pte. Ltd. (tentative)|
|Representative||To be determined|
|Head office location||Singapore|
|Description of business||Import and export, sales, maintenance, and service of broadcasting and video equipment|
|Number of employees||Around 10|
|Due founded||April 2, 2015 (planned)|
|Capital||2 million dollars (236 million yen)|
|Shareholder||Hitachi Kokusai Electric Inc. 100%|
Aiming to achieve the goals of the medium-term management plan "HK-AV10", we will make efforts to establish an optimal organizational system.